Simon's Cat Indiegogo campaign

Simon's Cat is one of the most popular cats on the internet despite being animated. Here is the first video published few years ago and made its creator and his cats very popular. And here is the most recent one - funny small video about mischiefs. Actually this guy is just finishing a successful Indiegogo campaign for making new and longer animation - Off to the vet. Here is the official campaign page. This campaign is an example of what you must do to have an successful crowdfunding. Actually it has people very engaged in it, have nice perks, nice social media response and of course a cat. And you know internet is all about cats.